Happy Friday, Everyone!
Here's is an interesting read for you.
It's hard to imagine Ernest Hemingway sitting down at his desk every morning to tweet and blog before, say, diving into a new chapter of The Sun Also Rises. ... Or is it? While such a revered author seems as if he would have been far above joining the social media scrum of pet photos and one-liners about Miley Cyrus' latest antics, he did have a good handle (for a mid-20th-century guy) on what we now call "self-branding." Hemingway-and many other writers known as much for their personas as for their books-knew how to present the kind of image that makes a lasting impression. It's not a stretch to envision exactly what we'd see on @papahem's Instagram (pics of him and F. Scott Fitzgerald tying one on at a Gertrude Stein party, perhaps?). And his famously terse style would have made him an ace on Twitter.Here are six lessons Hemingway and the other all-time greats can teach us about the modern concept of personal branding. Read more...
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